rebel Digital Campaign, Father’s Day

Client: rebel

Brief: As the eCommerce Graphic Designer, I was responsible for bringing the seasonal Father’s Day campaign to life across all digital touchpoints. I translated the catalogue’s creative direction into a cohesive online experience — designing and developing the homepage takeover, UX-led landing page, themed category banners, and updating sub-category navigation where needed across the site, all while ensuring a seamless mobile-friendly experience.

The campaign extended beyond website content, with a full suite of display ads, paid media, and affiliate marketing developed to maximise traffic and support conversion.

This omni-channel campaign was created to align with the wider brand experience across VM, POS, TV, catalogues, and EDMs — ensuring consistency and impact throughout the customer journey.

Scope: Website Content, Landing Pages, SEO, UX Design, Concept Development, Content Creation, Photo Editing, Digital Display Ads, Reporting & Analytics.