Client: Cue Clothing Co. (Concept Proposal)
Brief: A mini project for Cue Clothing Co. as part of my application for the Digital Graphic Designer role. This self-initiated piece aligns closely with my skillsets & the work I love to create — high-impact, thoughtful brand and campaign content across digital, social, and print channels.
Drawing on my 7+ years as an eCommerce designer within the Australian retail space, I developed a cohesive digital refresh for the recent release of Cue’s signature ‘Chateau’ tiled print, reimagined in a new olive colourway.
I created a launch campaign titled “Step into the Chateau”, using publicly sourced content to build out a full suite of assets — including an EDM with motion elements (GIFs), a matching refreshed Homepage design, and updated Product Landing Pages (PLPs) featuring a promotional ad block for a category promotion.
This work was developed to highlight my experience producing cohesive 360° campaigns, from EDMs and social motion graphics to POS and packaging, and how I thrive in fast-paced, collaborative environments.
Scope: Digital Campaign Concept, EDM Design, Website UX/UI, Responsive Layouts, Promotional Messaging, Brand Identity
