Client: dusk
Brief: As the Senior — and sole — digital & web designer working in-house at Australian home & gifting retailer dusk, I led the graphic & digital design for the Dinner Club collection. This included collaborating closely with the marketing team to adapt the collection’s look & feel across all digital touchpoints.
I developed a flexible, component-based email design system in Figma, enabling quick customisation between storytelling, product-focused, & promotional sale layouts. The campaign was also rolled out across dusk’s digital ecosystem — including web banners, navigation strategy, ad blocks, & mega menu imagery — to ensure a cohesive & elevated user experience. A full suite of display banners was created for rollout across external advertising platforms.
A key focus throughout was maintaining omnichannel consistency & reinforcing strong brand recall across every touchpoint.
The Dinner Club collection was designed to bring the warmth of Italian summer home. Launched in August 2024, it celebrated a sophisticated European tablescaping experience through fragrance & décor — inviting customers to “Come dine with us…”.
Scope: Design System, EDM Design, UX Design, Digital Strategy, Website Banners, Responsive Design, Product Merchandising, Photo Editing, Ad Blocks, Display Ads.
Category:
Digital Design
